Meet Lou Hynes

Global Grief Educator, Keynote Speaker and 1:1 Grief Support Specialist. Helping individuals, organisations and audiences create a more grief literate world.

I turned the most painful chapter of my life into a mission for change. 

In December 2022, my husband Pete went to bed with an earache and never woke up. Less than 48 hours later he was gone – taken by bacterial meningitis at just 40 years old. My world imploded. I was widowed overnight, and left raising three grieving children in the wake of unimaginable loss.

I was surrounded by people who cared (initially at least). But nobody really knew what to do. Some avoided me. Some tried too hard. Most were simply terrified of saying the wrong thing. And I didn’t have the energy to tell them what I needed. I didn’t even know what I needed.

Like so many others, I bottled it up. I powered through the funeral, the house renovations, the school runs, the milestones. But 15 months later, on Mother’s Day weekend, I couldn’t get out of bed. My body said no more. It was my wake-up call. I finally let the grief in. 

From there, I did the work. I sought answers. I trained in grief education therapy. I immersed myself in the neuroscience and psychology of grief. I used every tool I had from coaching, clinical hypnotherapy and life experience to build a way forward.

And now, I help others do the same.

What makes this work different?

Grief isn’t just sadness. It’s brain fog. It’s isolation. It’s rage. It’s exhaustion. It’s the shock of a world that keeps turning when yours has stopped.

But as a society, we’re not taught how to grieve. We’re taught to stay strong, stay quiet, and stay in control.

Through Lou Hynes Coaching, I help individuals gently unpack the emotional weight of loss through a structured 1-1 grief support programme. I teach organisations how to support bereaved employees and create truly compassionate cultures. I deliver keynote talks that spark conversations and bring this often-avoided topic into the light.

Everything I do is built around one belief:

We all need to get better at grief.

Here are some other things you should know about me…

  • In Human Design I’m a 5/2 Self-projected Projector with a defined throat and G Centre (IKYKY). I’m basically born to do what I do!

  • Early in my consumer insight career, I was presenting to a senior audience, and thinking I’d written ‘discount’ on the chart, imagine my horror when I clicked on to it and there, in a big bold header was the word ‘disco c*nt’!!! 

  • I’m a classically trained singer and have sung everything from the solo in Handel’s Messiah to Roxie Hart’s ‘Roxie’ (don’t ask about the time my friend and I BOTH started on the completely wrong note in Pie Jesu) 

  • I lived in France for a year as part of my degree and eventually began dreaming in French and even forgot English words sometimes - such a strange phenomena!

  • I’m an eternal optimist who still believes in the magic of glimmers. I also know Pete is beside me in everything I do.

Lou posing in black dress
Lou in pink code eating chips
Lou wearing black sitting on a bench making notes
  • "Working with Lou was the most rewarding, enlightening, fun, challenging (in a good way!) and fulfilling experience. I gained such a clear perspective on myself and where I wanted to go and the tools Lou provided are continuing to help day to day."

    Rachel W

  • "With Lou’s help I untangled the expectations and responsibilities which weighed me down, figuring out what truly mattered to me and what was simply a drain on my well-being. In moments of absolute chaos she helped me find perspective, and kept me on track. My (work)life is infinitely better having been through coaching with Lou."

    Alex W

  • "Working with Lou made me realise a mindset change was needed. The questions Lou asked really made me examine and analyse thoughts, decisions and fears from a completely different angle; her challenges made me re-consider things or confirmed that I should stick to some of my convictions. If anyone is considering working with Lou they should absolutely go for it."

    Dominique J

  • "I feel like I’m on a path now to living my life on my own terms, creating the life I want to live and taking no sh*t from the ‘system’. Lou’s combination of gentle holding, plus the no bs approach when she lovingly calls me out on the stories that I have allowed to rule my life and my decisions is EXACTLY what I needed in my life. And will continue to benefit from. So grateful for you, Lou."

    Laura L

  • "The most insightful part of Lou's Clarity Quest Program, for me, came via the hypnosis sessions. They helped me identify and then step over the barriers that I was creating for myself, positively impacting my home life as well as my subsequent career direction. I now feel re-energised, confident in a much more purposeful job search, and calm. I have never truly been calm before."

    Tracey H

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